Are You Ready for the Big Game? 2017 Commercial Teasers

The countdown to the big game is officially on! Super Bowl LI 2017  is an exciting one for us because it will be played right here on Texas soil.  Sunday, February 5th the New England Patriots will play the Atlanta Falcons at NRG Stadium in Houston, Texas.

Kia Niro Game Day Teaser

Why is Melissa McCarthy running for the hills? Kia wants you to tune in during the Big Game(3rd quarter) to find out! Watch the teaser series below!!

Both sports fans and brands alike have their game planned out for success during this game. Football enthusiasts would like to pretend it’s all about the game but if we’re honest lots of viewers will tune in just to watch the commercials and halftime show.  Companies like Kia, Wix, Avocados from Mexico, Snickers, and Skittles are already releasing teaser videos leading up to their special airtime spot during the game.

Here a few teasers and exciting approaches your favorite brands are taking to capture your attention and get you excited about the Big Game:

Kia

It’s no secret I have reserved a BIG place in my heart for Kia.  I’ve been watching their Super Bowl stories unfold for 8 years in a row now. This year Kia has released a series of teasers leading up to the 2017 Super Bowl spot. The 60-second Game Day commercial will focus on the new hybrid crossover, the 2017 Kia Niro. The 15 second teasers, like the 60-second Super Bowl commercial, feature actress and comedian Melissa McCarthy. Watch the series below!

Starring Melissa McCarthy and scheduled to air in the third quarter, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is “a smarter kind of crossover” with its no-compromise package of style, utility and fuel economy of over 40 miles per gallon combined.

In the Kia Niro San Antonio

I got to experience the all new 2017 Kia Niro just a few weeks ago. I am super excited to see this vehicle featured in the Super Bowl!

Teaser #1 Many Names

Teaser #2 Needs & Wants

Teaser #3 Big Game Teaser “Run” Starring Melissa McCarthy

Avocados from Mexico

The 2017 Avocados from Mexico Super Bowl commercial will highlight the benefits of “good fats,” emphasizing the healthy side of avocados – which, by the way, are available all year round!

Snickers & Skittles

snickers and skittles super bowl 2017

To build enthusiasm in advance of the game, Mars, which owns both Skittles and Snickers, has kicked off a pre-game day promotion called “The Candy Bowl”. Mars is asking candy fans everywhere to choose whether they’re on Team Snickers or Team Skittles.

Mars is also appealing to Star Wars fans and shelling out a galaxy worth of cash for a 30-second commercial about Snickers. The exciting news is that Snickers 2017 Super Bowl ad will star Adam Driver of Star Wars and Girls fame.

This marks Snickers' third consecutive appearance in the Big Game.

“The Snickers ‘You’re Not You When You’re Hungry’ Super Bowl commercials have become an annual event,” said Driver in a statement. “I’m excited to be a part of this iconic commercial moment on the world’s biggest stage.”
Brand director Allison Miazga-Bedrick added, “Partnering with one of Hollywood’s most popular actors is just one way we’ll continue to raise the bar to deliver amazing Super Bowl spots. We know our fans are hungry for more, and we have plans that are sure to satisfy before, during and after the game.”

What players am I cheering for?

In any game it’s important to know who the players are. What brands have totally been benched this year and who are commercial game day rookies ?

Other brands have announced they’ll be on the commercial field during the game for the very first time. Keep an eye out for rookies: Febreze, Buick, Lexus, Top Games, 84 Lumber, Audi, GNC, Persil, and TurboTax

Who’s been benched? Well. don’t count on seeing BMW, MINI USA, Doritos, Toyota, Butterfinger, or SunTrust this year.

Now all we need are the snacks. What are you serving up for game day? 

 

 

Plan the Perfect Tailgating Party #TailgateTraditions

This post was written by me through an activation with HireInfluence on behalf of Community Coffee. Although I received compensation for participating in the campaign, all thoughts and opinions are my own.

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There are a few words that are synonymous with fall : crisp air, multicolored leaves, pumpkins, football, and coffee. In the south, fall mostly means football and that means tailgating. I have to confess LOVE tailgating season, not because I love sport, because I love seeing people getting together and enjoying life.

There is always so much great food, friends, and fun that this time of year brings together. I am a firm believer that tailgating can begin as early in the day as you like. Typically though, plan on 3 to 4 hours before the game to set up. That should give you plenty of time to cook the food, play some games and just hang out with your group. Don’t forget to factor in some time to break everything down once you’re done.

If you have a solid tailgating group of friends and family, assigning 1-2 things per household makes it easy to make sure you have everything. Put someone in charge of food, someone in charge of the grill and another in charge of sides. Don’t forget the utensils, plates, cups, and garbage bags. We have claimed the “coffee bar/desert station” as our tailgating contribution.

community-coffee-tailgating

If you decide to set up a coffee bar like this at your next tailgating get together you could win BIG! This year, Community Coffee Company is partnering with Southwest Airlines® for its annual Instant Win Sweepstakes game and sweepstakes, Tailgate Traditions. 2 million packages of Community® coffee will give fans a chance to win an all-expense-paid trip to Houston for the Big Game along with over 500 instant win prizes.

To participate in the sweepstakes all consumers have to do is purchase specially-marked packages of Community Coffee, including ground coffees and K-Cup boxes in a variety of blends and flavors. Each package will have an on-pack sticker containing a unique game code that will need to be entered online at TailgateTraditions.com for the chance to win. Community Coffee Company has also created a Tailgate Traditions Recipe Booklet. It features five game day recipes using Community® coffee. Recipes include Southwestern Snack Mix, Dark Roast Coffee Pork Sliders, Cajun Spice-Rubbed Chicken Wings, Coffee-Basted Cheeseburgers and Browned Butter Pecan Cookies which can also be found on TailgateTraditions.com.

This year’s prizes include: Grand Prize is a trip to Houston with two tickets to a sponsor-designated event, round trip airfare on Southwest Airlines and hotel accommodations, as well as a $1,000 gift card, coffee brewer and one-year supply of Community® coffee. Instant win prizes include Flat Screen TVs ($500 Value; Qty: 5), Keurig® K300 Brewers & Coffee Bundles ($375 Value; Qty: 50), Outdoor Grills ($500 Value; Qty: 5), Brewers & Coffee Bundles ($150 Value; Qty: 50), Thermos & Coffee Bundles ($110 Value; Qty: 200), Southwest® gift cards ($250 Value; Qty: 150) and Tumbler & Coffee Bundles ($25 Value; Qty: 50).

What are your favorite tailgating traditions? Do you have a go-to tailgating party recipe to share?

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