The countdown to the big game is officially on! Super Bowl LI 2017 is an exciting one for us because it will be played right here on Texas soil. Sunday, February 5th the New England Patriots will play the Atlanta Falcons at NRG Stadium in Houston, Texas.
Both sports fans and brands alike have their game planned out for success during this game. Football enthusiasts would like to pretend it’s all about the game but if we’re honest lots of viewers will tune in just to watch the commercials and halftime show. Companies like Kia, Wix, Avocados from Mexico, Snickers, and Skittles are already releasing teaser videos leading up to their special airtime spot during the game.
Here a few teasers and exciting approaches your favorite brands are taking to capture your attention and get you excited about the Big Game:
It’s no secret I have reserved a BIG place in my heart for Kia. I’ve been watching their Super Bowl stories unfold for 8 years in a row now. This year Kia has released a series of teasers leading up to the 2017 Super Bowl spot. The 60-second Game Day commercial will focus on the new hybrid crossover, the 2017 Kia Niro. The 15 second teasers, like the 60-second Super Bowl commercial, feature actress and comedian Melissa McCarthy. Watch the series below!
Starring Melissa McCarthy and scheduled to air in the third quarter, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is “a smarter kind of crossover” with its no-compromise package of style, utility and fuel economy of over 40 miles per gallon combined.
Teaser #1 Many Names
Teaser #2 Needs & Wants
Teaser #3 Big Game Teaser “Run” Starring Melissa McCarthy
Avocados from Mexico
The 2017 Avocados from Mexico Super Bowl commercial will highlight the benefits of “good fats,” emphasizing the healthy side of avocados – which, by the way, are available all year round!
Snickers & Skittles
To build enthusiasm in advance of the game, Mars, which owns both Skittles and Snickers, has kicked off a pre-game day promotion called “The Candy Bowl”. Mars is asking candy fans everywhere to choose whether they’re on Team Snickers or Team Skittles.
— SNICKERS® (@SNICKERS) January 23, 2017
Mars is also appealing to Star Wars fans and shelling out a galaxy worth of cash for a 30-second commercial about Snickers. The exciting news is that Snickers 2017 Super Bowl ad will star Adam Driver of Star Wars and Girls fame.
“The Snickers ‘You’re Not You When You’re Hungry’ Super Bowl commercials have become an annual event,” said Driver in a statement. “I’m excited to be a part of this iconic commercial moment on the world’s biggest stage.”
Brand director Allison Miazga-Bedrick added, “Partnering with one of Hollywood’s most popular actors is just one way we’ll continue to raise the bar to deliver amazing Super Bowl spots. We know our fans are hungry for more, and we have plans that are sure to satisfy before, during and after the game.”
What players am I cheering for?
In any game it’s important to know who the players are. What brands have totally been benched this year and who are commercial game day rookies ?
Other brands have announced they’ll be on the commercial field during the game for the very first time. Keep an eye out for rookies: Febreze, Buick, Lexus, Top Games, 84 Lumber, Audi, GNC, Persil, and TurboTax
Who’s been benched? Well. don’t count on seeing BMW, MINI USA, Doritos, Toyota, Butterfinger, or SunTrust this year.
Now all we need are the snacks. What are you serving up for game day?