What To Do After You Win An Award

Iris awards 2018

After you win an award or receive recognition for work in your industry you need to have a plan of action. This advice comes from trial and error experience, not instinctual knowledge. The first time I won an industry award my instincts (and a major case of impostor syndrome) told me to stay busy deciding where to hide my award because I was certain someone was going to take it back as soon as they discovered their mistake. No one gave me a list of what to do next.

Maybe you’re like me and are just so shocked to have won you didn’t think about what comes next. Maybe you are lucky enough to have an on-staff PR team to shout your praises and have already lined up your media interviews…. lucky you. For the rest of us, here is an action plan of things to make the most out of your win.

YOU WON! Now what?

Issue a Press Release: Make the most of your win by writing and distributing a press release to national, local and online media outlets. Don’t know how to write a press release? Someone in your circle does. Just ask. Pay someone to do it for you. It is worth it. This will help you share your story and gain traction radio/podcast, online, print, and news outlets. Share it with everyone everywhere.

Pitch Your Story: Now that you have your release ready it’s time to pitch. Use this win as an opportunity to tell your story of growth, success and future goals. Think local television, radio/podcasts, online media, and print.

Update Your Websites and Bios: Adding this win to your bios, both professional and personal, allows others to see immediately that your work has been recognized as the best in its category. Do not let imposter syndrome keep you from doing this. YOU ARE A WINNER.

Change Your Email Signature: Never forget you are a winner. This is the last piece of information someone will read in your communication. Remind them they are communicating with a winner.

Thank Your Supporters: No one becomes a success on their own. Make sure to spend time sharing your press release and a personal note/email of thanks to friends, family, team members, donors, colleagues, and customers who supported you along the way to this win.

Share Across All Social Channels: If you haven’t already, get out in those social media streets and tell everyone about your win. Twitter, Instagram, Facebook, LinkedIn, Snapchat; wherever your community lives, post about it there. If you’ve already told them, tell them again how you are still so excited about winning. Make sure to continue to use the association hashtag to stay part of the conversation.

Leverage This Win For Future Business: Show me the money! Recognition is wonderful and it is an honor to be nominated but it’s time to put this award to work. Add this win to your press/media kits. Don’t forget to add this to LinkedIn as part of your professional portfolio as well.

Hopefully, these action items help you keep the momentum going forward as your heart and head are still swirling in a cloud of “What just happened?” You did it, friend. You did it!! Now keep doing it. You ARE good at it.

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